Maxwell Lord does a commerical for Advil with the Blue Beetle. In 2005's Countdown to Infinite Crisis, Max shot and killed Blue Beetle. Needless to say, in this commercial, the Blue Beetle is just a little skittish.
A WORD FROM CHRIS
This was just a funny skit I shot while I was in Florida at 2006's SuperCon. I had been in contact with Daniel Shaw, who played Max Lord. Daniel is a Florida local and since I was going to be in town, I said "Hey, let's just do something for the hell of it." And that's how I came up with the Advil Max idea.
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The replacement Blue Beetle created by Charlton Comics, and later published by Americomics and...