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New Line Cinema began development of a Shazam! live-action feature film in the early 2000s, with screenplay drafts by the team of William Goldman and Bryan Goluboff, and later written by John August. Peter Segal was attached as director and former wrestler Dwayne "The Rock" Johnson was in talks to appear as Black Adam.  The Shazam! film was originally being produced by New Line Cinema, which was absorbed into Warner Bros. during the course of pre-production.

Following the success of Warner's film noir-inspired Batman film The Dark Knight and the commercial failure of its lighter, family-friendly Speed Racer during the summer of 2008, August departed from the project after being forced to make the film's script more in line with The Dark Knight's serious tone. In the summer of 2009, it was announced that Bill Birch and JSA/52 co-author Geoff Johns were assigned to write the screenplay, while Segal remained attached as director. In August 2010, Los Angeles Times columnist Geoff Boucher reported that discussions had begun to possibly cancel the theatrical movie and do a live-action series for prime time network television instead. On December 23, 2013, Segal told that the film won't be happen.

The Rock as Black Adam

The Rock is Black Adam

However on April 28, 2014, The Wall Street Journal revealed an upcoming slate of Warner Bros. films based on DC Comics properties, including a Shazam! film planned for release in May 2016.Dwayne Johnson confirmed the project and his attachment on August 20, 2014,  officially announcing his casting as Black Adam on September 3, 2014. Shazam!, still a New Line production being released through Warner Bros.,is being executive produced by Toby Emmerich and screenwriter Darren Lenke of Jack the Giant Slayer and Turbo, has been hired to write the script. Emmerich tolden Entertainment Weekly in a interview that the film is a tone unto itself & will have a sense of fun and a sense of humor, But the stakes have to be real and Johnson's character will be an antihero.